Business Insights

by Richard Hancock

    6 January 2024
    Selling your business

    How Marketing Can Help You Sell Your Business

    How Marketing Can Help You Sell Your Business.

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    23 October 2023
    Strategy B2B

    How to increase sales by mapping your buyer journey

    Every purchase is a journey. Understanding and mapping this journey is key to improving your...

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    What is your website for?
    21 July 2022
    Leads Communication

    Lead Gen v Sales v Brand: What is Your Website For?

    Every business needs a website - but many struggle to determine what they’re for. Here are four...

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    B2G Fear 1400px
    2 March 2022
    Growth Strategy

    How Do You Know If You’ve Got Marketing Fear?

    Why fear is one of the biggest enemies of business growth, and how to combat it.

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    7 July 2021
    Leads Retention

    How understanding the customer journey helped this UK SME to get more leads and increase retention

    Gaining better insight into lead conversion ensured this SME could boost retention and grow the...

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    9 July 2020
    NPS

    The simple way to measure customer satisfaction

    Keep putting off measuring customer satisfaction? Here’s a simple way to make it happen | The...

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    8 January 2020
    Consultants Communication

    How to manage marketing agencies and the pitching process

    Working with marketing agencies helps you tap into skills you don’t have. Learn how to go out to...

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    21 December 2016
    Leads Communication

    B2B Email Marketing Basics: Nurturing New Contacts

    How to gain maximum value from your new email contacts using a simple nurture series. Quickstart...

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    15 December 2016
    Leads Communication

    The Marketing Centre’s Email Marketing For Beginners’ Guide

    In this email marketing guide for B2B SMEs' we outline email analytics to watch and strategies for...

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