Business Insights

by Richard Hancock

    What is your website for?
    21 July 2022

    Lead Gen v Sales v Brand: What is Your Website For?

    Every business needs a website - but many struggle to determine what they’re for. Here are four...

    7 July 2021

    How understanding the customer journey helped this UK SME to get more leads and increase retention

    Gaining better insight into lead conversion ensured this SME could boost retention and grow the...

    9 July 2020

    The simple way to measure customer satisfaction

    Keep putting off measuring customer satisfaction? Here’s a simple way to make it happen | The...

    9 April 2020

    Marketing Matters #5 - How to ready your business for growth

    Marketing Matters #5 - Marketing support for Covid-19 from The Marketing Centre

    7 April 2020

    Marketing Matters #3 - Identifying possible new markets

    Marketing Matters #3 - Marketing support for Covid-19 from The Marketing Centre

    1 April 2020

    Marketing Matters #1 - What can your business do in the short term?

    Marketing Matters #1 - Marketing support for Covid- 19

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    8 January 2020

    How to manage marketing agencies and the pitching process

    Working with marketing agencies helps you tap into skills you don’t have. Learn how to go out to...

    The standard version of Google Analytics is completely free-to-use and is incredibly deep for a free tool
    7 September 2019

    Tools and tips for effectively measuring marketing ROI

    The tools that will help you measure your marketing effectiveness and give you a true picture of...

    B2B marketing for SaaS businesses - Then and now
    22 May 2019

    B2B Marketing For SaaS Businesses: Then And Now

    SaaS has changed beyond recognition over the last decade - and so has the marketing it needs. Here...