Business Insights
by Richard Hancock
3 August 2023
Don’t start writing marketing job specs until you have a strategy
It’s easy to think that the first step in firing up your marketing is to hire some marketers. But...
21 July 2022
Lead Gen v Sales v Brand: What is Your Website For?
Every business needs a website - but many struggle to determine what they’re for. Here are four...
2 March 2022
How Do You Know If You’ve Got Marketing Fear?
Why fear is one of the biggest enemies of business growth, and how to combat it.
9 July 2020
The simple way to measure customer satisfaction
Keep putting off measuring customer satisfaction? Here’s a simple way to make it happen | The...
8 January 2020
How to manage marketing agencies and the pitching process
Working with marketing agencies helps you tap into skills you don’t have. Learn how to go out to...
30 January 2019
Selling your business? How marketing builds value
Buyers want a business with clear room to grow. A four point plan with proper marketing on board...