Business Insights

by Richard Hancock

    23 October 2023

    How to increase sales by mapping your buyer journey

    Every purchase is a journey. Understanding and mapping this journey is key to improving your...

    3 August 2023

    Don’t start writing marketing job specs until you have a strategy

    It’s easy to think that the first step in firing up your marketing is to hire some marketers. But...

    What is your website for?
    21 July 2022

    Lead Gen v Sales v Brand: What is Your Website For?

    Every business needs a website - but many struggle to determine what they’re for. Here are four...

    B2G Fear 1400px
    2 March 2022

    How Do You Know If You’ve Got Marketing Fear?

    Why fear is one of the biggest enemies of business growth, and how to combat it.

    7 July 2021

    How understanding the customer journey helped this UK SME to get more leads and increase retention

    Gaining better insight into lead conversion ensured this SME could boost retention and grow the...

    9 July 2020

    The simple way to measure customer satisfaction

    Keep putting off measuring customer satisfaction? Here’s a simple way to make it happen | The...

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    8 January 2020

    How to manage marketing agencies and the pitching process

    Working with marketing agencies helps you tap into skills you don’t have. Learn how to go out to...

    7 September 2019

    Tools and tips for effectively measuring marketing ROI

    The tools that will help you measure your marketing effectiveness and give you a true picture of...

    blog-themarketingcentre-comhubfsSelling your business - How marketing builds value- Part 6 - Scale-1
    30 January 2019

    Selling your business? How marketing builds value

    Buyers want a business with clear room to grow. A four point plan with proper marketing on board...