13 May 2020

Marketing Matters #14 - Do you need to switch marketing channels?

Rob Croxall
Written by Rob Croxall

Rob Croxall is Regional Director for The Marketing Centre and specialises in working with small and mid-size businesses. He has over 30 years’ experience working in the media, engineering and charity sectors, focussing on UK as well as global markets.


Our East Midlands Regional Director, Rob Croxall, discusses why businesses should be revisiting they marketing channels and shares some insights into how best to make a switch. 

Exploring new marketing channels is now more important than ever.  


Knowing what channels work best for you in this current climate and learning how to adapt your business is key to ensuring your business survives. With the almost total disappearance of channels related to live events and conferences and the increasing barriers on face-to-face business, it is essential that businesses look to their marketing strategies and adapt. In this video we share some insights and practical advice on channel switching and how to make it work for your business.  

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So if you’re tired of switching from one thing to the next hoping one will stick, maybe it’s time to try a different approach.