4 June 2024

Marketing Consultancy vs the Benefits of a Fractional CMO

Julie Brook
Written by Julie Brook

Julie Brook is Regional Director for The Marketing Centre. She specialises in growth activation in small-to mid-size businesses. She has more than 30 years of strategic marketing and growth coaching experience in sectors from food and drink, retail and on-line gifting, to manufacturing, technology, business support, and growth funding. Her marketing expertise and innovative approach has driven growth initiatives with large corporates, mid-sized, early stage, turnaround businesses and brands, including Grand Met, Bass, RHM Foods, Bisto, Greenall’s, Scrumpy Jack, Yates Wine Lodges, Link-it, Kids Allowed, Snap-a-Jack, Envestors and The NorthWest Fund. She now leads a team of highly experienced Marketing Directors with the aim of impacting growth in small to midsized businesses in the North West of England.

Selling ice cream on the beach in the summer is easy. Raising people’s expectations, engaging in their hopes and dreams, helping them see further—that’s the difficult work we signed up for.’ - Seth Godin, This is Marketing

When Seth Godin says ‘we’, he means the strategic thinkers; the growth drivers; the experienced marketers. However, for many businesses, ‘we’ are hard to find.

During the post-pandemic boom, the demand for experienced marketing professionals grew, turning skilled marketers into what Marketing Week describes as 'gold dust.' This in turn has led to rising salary demands that many businesses find unsustainable. So, what solutions are there for busy business owners looking to achieve growth and results? 

While junior marketers and agencies are great at executing plans, they require strategic direction, which you do not have the time or resources to provide. You need someone with the experience to lead your marketing. With top-tier marketing director talent elusive and unaffordable, turning to marketing consultancy is an option, however their role typically ends after planning, leaving implementation to your team. What now?

Enter the Fractional CMO: a seasoned C-suite Marketing Director who embeds themselves into your business, working part-time but with full-time dedication. They don’t just consult; they lead, plan, execute, and measure your marketing efforts, transforming marketing into a key driver of business growth. 

Incorporating a Fractional Chief Marketing Officer into your team ensures that your marketing strategies are directly aligned with your business objectives, all at a fraction of the cost of employing a full-time in-house CMO.

Discover more about how our Fractional CMO services can drive real business growth.

The Fractional Marketing Director: the more impactful alternative to a marketing consultancy.

Working with The Marketing Centre has definitely transformed our business. The added value that they are giving me is way above the marketing director I could afford to have.’ - Mark Radley, Managing Director - The Marketing Centre client

An experienced fractional marketing director will take the lead on your marketing strategy and strategic positioning. They will also get involved in the implementation. This gives you cost-effective, scalable access to real marketing expertise, value, and talent.

At The Marketing Centre, our Fractional CMOs are proven leaders with track records of delivering impactful results. Over the past decade, we've empowered over 1400 businesses to drive measurable growth and ROI.

Ready to revolutionise your marketing approach and transform your business?
Discover how a Fractional CMO can revolutionise your marketing and business outcomes or get in touch to get started.


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So if you’re tired of switching from one thing to the next hoping one will stick, maybe it’s time to try a different approach.