Business Insights
by Rob Croxall
What is a customer persona - and does your business really need one?
Most customer personas are useless, but yours doesn’t have to be. Here’s how to avoid making the...
How understanding marketing metrics gave this UK SME the confidence to grow their team, their factory and their business
Being able to measure and forecast their sales and marketing performance gave this UK SME the...
Marketing Matters #14 - Do you need to switch marketing channels?
Marketing Matters #14 - Marketing support for switching marketing channels during Covid-19 from The...
Why most marketing plans are a waste of time
A marketing plan is more than a list of activities. It’s a strategic document that helps maximise...
How to build a customer retention plan
A 5% increase in customer retention can lead to an increase in profits of between 25% and 95%? Is...
How marketing is key to securing investment for your scale up
The role marketing plays in investment decisions, and what scale up marketing teams should be doing...
14 ways to tell whether your customers love you
Keeping hold of customers is cheaper than acquiring new ones. So what are the KPIs and metrics to...
How can you measure the results of your brand marketing activity?
Measuring the results of a lead generation campaign is easy. Measuring brand marketing success? A...
Decoding the trends: Is a Chatbot right for my business?
45% of customers prefer them, 80% of business leaders will buy into them by 2020 - but chatbots...