Business Insights

by Rob Croxall

    How marketing is key to securing investment for your scale up
    9 October 2019

    How marketing is key to securing investment for your scale up

    The role marketing plays in investment decisions, and what scale up marketing teams should be doing...

    14 ways to tell whether your customers love you
    21 June 2019

    14 ways to tell whether your customers love you

    Keeping hold of customers is cheaper than acquiring new ones. So what are the KPIs and metrics to...

    How can you measure the results of your brand marketing activity
    20 February 2019

    How can you measure the results of your brand marketing activity?

    Measuring the results of a lead generation campaign is easy. Measuring brand marketing success? A...

    Decoding the trends - Is a Chatbot right for my business
    31 October 2018

    Decoding the trends: Is a Chatbot right for my business?

    45% of customers prefer them, 80% of business leaders will buy into them by 2020 - but chatbots...

    Marketing Mythbusters 1 - B2B Marketing is all about lead generation
    27 July 2018

    B2B Marketing Is More Than Just Lead Generation

    Lead generation isn't the be all and end all of marketing's role. Without proper sales alignment &...

    B2G- Product 1400px
    11 April 2018

    Is Product Development A Barrier To Growth?

    Innovation for innovation's sake can inhibit companies. Effective product development is...

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    2 February 2018

    Getting The Most From Your Part Time Marketing Director

    Why spend time & money employing a full-time marketing manager when, for the same sum, your...

    customer journeys
    9 September 2017

    What Are Customer Journeys & How Should I Implement Them?

    Customer journey's are an important concept, but they are overused and often misunderstood. Let’s...

    Master Marketing - Branding.jpg
    6 June 2017

    The Marketing Guide To Building Your Brand

    Brands are crucial. Here's how they work, how they go out of control, and how to bring them back...