Business Insights
by Rob Croxall
How marketing is key to securing investment for your scale up
The role marketing plays in investment decisions, and what scale up marketing teams should be doing...
14 ways to tell whether your customers love you
Keeping hold of customers is cheaper than acquiring new ones. So what are the KPIs and metrics to...
How can you measure the results of your brand marketing activity?
Measuring the results of a lead generation campaign is easy. Measuring brand marketing success? A...
Decoding the trends: Is a Chatbot right for my business?
45% of customers prefer them, 80% of business leaders will buy into them by 2020 - but chatbots...
B2B Marketing Is More Than Just Lead Generation
Lead generation isn't the be all and end all of marketing's role. Without proper sales alignment &...
Is Product Development A Barrier To Growth?
Innovation for innovation's sake can inhibit companies. Effective product development is...
Getting The Most From Your Part Time Marketing Director
Why spend time & money employing a full-time marketing manager when, for the same sum, your...
What Are Customer Journeys & How Should I Implement Them?
Customer journey's are an important concept, but they are overused and often misunderstood. Let’s...
The Marketing Guide To Building Your Brand
Brands are crucial. Here's how they work, how they go out of control, and how to bring them back...