Fractional CMO
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Keeping hold of customers is cheaper than acquiring new ones. So what are the KPIs and metrics to show the success of your customer retention efforts?
Every business needs a website - but many struggle to determine what they’re for. Here are four simple steps to help you determine your website’s purpose.
There’s one big reason why most marketing fails. Learn what it is - and how to avoid it.
Most marketing teams rely on specialist partners to get the job done. But some jobs you should always do yourself.
Marketing can help you to determine and communicate price increases, without alienating your customers. Here’s how.
There are plenty of marketing activities for uncertain times. However, knowing what not to do is just as important. Here are 5 things to bear in mind.
How can we get more leads? What is a good lead? What do I do with leads that don’t advance? Our answers to these lead gen questions - and more.