Business Insights

by Rob Croxall

    what marketing to outsource
    18 August 2023

    What marketing should you outsource and what should you do yourself?

    Most marketing teams rely on specialist partners to get the job done. But some jobs you should...

    business woman laughing to camera
    8 March 2023

    4 Ways to Maximise the ROI & Impact of a Limited Marketing Budget

    Elevate your marketing ROI, even on a tight budget. Actionable tips for small to mid-sized...

    business man working at a laptop
    23 February 2023

    Data-Backed Secrets to Improve Your Email Marketing Performance

    Enhance email marketing with B2B Automation insights. Discover factors affecting open rates, sender...

    26 August 2022

    What is a customer persona - and does your business really need one?

    Most customer personas are useless, but yours doesn’t have to be. Here’s how to avoid making the...

    Understanding marketing metrics
    11 June 2021

    How understanding marketing metrics gave this UK SME the confidence to grow their team, their factory and their business

    Being able to measure and forecast their sales and marketing performance gave this UK SME the...

    5 March 2021

    Two things you never want to hear from your marketing supplier

    Bad advice comes in many guises, but it's always costly. Here are two common red flags you should...

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    12 March 2020

    Why most marketing plans are a waste of time

    A marketing plan is more than a list of activities. It’s a strategic document that helps maximise...

    26 February 2020

    7 steps to improve your customer retention

    A 5% increase in customer retention can lead to an increase in profits of between 25% and 95%? Is...

    14 ways to tell whether your customers love you
    21 June 2019

    14 ways to tell whether your customers love you

    Keeping hold of customers is cheaper than acquiring new ones. So what are the KPIs and metrics to...