Business Insights

by Rob Croxall

    26 August 2022

    What is a customer persona - and does your business really need one?

    Most businesses’ customer personas are useless - but yours doesn’t have to be. Here’s how you avoid...

    Understanding marketing metrics
    11 June 2021

    How understanding marketing metrics gave this UK SME the confidence to grow their team, their factory and their business

    Being able to measure and forecast their sales and marketing performance gave this UK SME the...

    13 May 2020

    Marketing Matters #14 - Do you need to switch marketing channels?

    Marketing support for Covid-19 from The Marketing Centre

    12 March 2020

    Why most marketing plans are a waste of time

    A marketing plan is so much more than a list of activities. It’s a strategic document that can help...

    26 February 2020

    How to build a customer retention plan

    Did you know that a 5% increase in customer retention can lead to an increase in profits of between...

    How marketing is key to securing investment for your scale up
    9 October 2019

    How marketing is key to securing investment for your scale up

    The role marketing plays in investment decisions, and what scale up marketing teams should be doing...

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    14 ways to tell whether your customers love you
    21 June 2019

    14 ways to tell whether your customers love you

    Keeping hold of customers is cheaper than acquiring new ones. So what are the KPIs and metrics to...

    How can you measure the results of your brand marketing activity
    20 February 2019

    How can you measure the results of your brand marketing activity?

    Measuring the results of a lead generation campaign is easy. Measuring brand marketing success? A...

    Decoding the trends - Is a Chatbot right for my business
    31 October 2018

    Decoding the trends: Is a Chatbot right for my business?

    45% of customers prefer them, 80% of business leaders will buy into them by 2020 - but chatbots...