Role: Marketing Director
Region: Yorkshire and Scotland
Tony is a very experienced and highly regarded B2C and B2B Marketing Leader, working with businesses of all sizes, across multiple sectors to deliver winning marketing strategies and business growth.
From 2018, his expertise has been focused on helping SME’s unlock and accelerate growth by doing better Marketing.
Sector experience includes Hospitality, Health and Wellbeing, Sport/Leisure, Retail and Ecommerce. Tony has a reputation for being strong at both a strategic and tactical level whilst consistently delivering impressive revenue growth and strong marketing ROI.
A well rounded, creative and hands-on senior player who people enjoy working with.
YorkTest Laboratories (Home Health Testing/E-commerce)
Delivered a more competitive Brand and Marketing strategy, supported by significant ‘Digital Marketing Transformation’.
Impressive turnaround: +70% LFL online revenue growth (21 v 20: £2.9M v £1.7M) +107% increase in website conversion.
Village Hotels (Gyms and Spa)
Planning and delivering a multi-channel (digital led) B2C and B2B customer acquisition and CRM strategy.
+18% like for like membership growth over 2016 and 2017.
Delivered 2017 EBITDA growth of £2.5M (10%) on 2016.
Cartwright and Butler (Luxury Food and Drink)
Played a key role in helping transform a largely B2B/account-based business into a competitive B2C online brand, resulting in delivering record 2019 online Christmas sales.
Powerleague 5-a-side (Sport/Leisure)
Boosted online YoY revenue growth to 20% over a 6-month period, was previously flat.
LA fitness (Health Clubs)
Repositioned Brand into one of the strongest value propositions in the fitness market (Voted No1 UK Health and Fitness brand in 2012).
Other Brands include Hilton Hotels, SANO Physiotherapy, LivingWell Health Clubs, Play Football and GNER.