Role: Marketing Director
Region: Yorkshire and Scotland
Viv has over 30 years experience as a marketeer in a broad range of sectors: retail, FMCG, clothing, travel and manufacturing. With additional experience in general management of B2B businesses, she has a good commercial awareness and full understanding of the issues faced by the owners of SME’s.
She has a strong belief in getting marketing central to a business, empowering people to make changes and the need to “do things” to make growth happen. Recent experience: developing strategic marketing campaigns, setting up e-commerce channels, social media, lead generation, brand development.
Extensive marketing management experience in travel, clothing and variety/value markets encompassing branding, store layout, look and feel, point of sale material, store promotions.
Brand development, value proposition, lead generation, exhibitions, catalogue and website / e-commerce development, social media, attracting and developing wholesale and distributor sales channels, developing sales and tendering processes.
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