Business Insights

by Pete Jakob

    27 March 2025
    B2B AI b2c

    How to get featured in Google AI snippets: A strategic SEO guide for UK SMEs

    Discover how to craft a compelling value proposition that resonates across generations in both B2B...

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    29 January 2024
    Marketing Consultant Marketing Directors Growth Strategy

    Marketing Maturity in 2024: More than half of UK SMEs are marketing in the dark

    Marketing Maturity Report. Explore SME dynamics. Uncover authentic challenges, strategies, and...

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    business woman smiling shaking hands
    27 June 2023
    Marketing Team Services

    What to look for in your first marketing hire - and how to spot a good one

    Hiring is never easy, especially for marketing roles. Understand the different kinds of marketers...

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    Business professional seating in front of a computer in an office environment
    11 May 2023
    Leads

    How many sales leads does your business need to hit revenue targets?

    Learn how to accurately calculate how many B2B leads your business needs using your financial...

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    business man at a desk smiling to camera
    27 March 2023
    Strategy B2B

    What is ChatGPT and how can you use it? A quick primer for business leaders

    There is a lot of talk right now about ChatGPT. We've been experimenting with it for our own...

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    17 November 2022
    Business B2B

    How to pick marketing activities that will help you grow - even during times of uncertainty

    It’s more important than ever to spend your marketing budget where it really matters. Here’s a...

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    How to find, hire and hold on to the marketing talent you need
    21 June 2022
    Marketing Team

    How to find, hire and hold on to the marketing talent you need

    Hiring decisions should be rooted in your goals as a business and your marketing strategy. Click...

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    Social Selling
    18 February 2022
    Leads Communication

    3 different ways our team uses LinkedIn to generate leads

    When it comes to lead generation and sales, LinkedIn is too powerful to ignore. These tips from our...

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    17 December 2021
    Leads Communication

    How to re-energise 'old and cold' sales opportunities in your CRM

    The final article of Lead Gen in 10. Here, we provide quickfire, hands-on exercises to improve...

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